ScaleApp Podcasts with Prof Dan Isenberg

Episode 12 - Home Surplus - Beyond $30 mio and just getting started

Professor Daniel Isenberg

Home Surplus, founded by Joe Schwartz who thought he was a PE guy and found himself as CEO and is building a national chain of specialist cabinet suppliers. What's the deal? Floor and Decor took an aisle out of Home Depot and turned it into a 250 store chain worth about $8 billion. Harbor Freight did the same with tools and has 1500 stores worth about $8 billion. 

Joe thinks the brass ring may just be the kitchen cabinet aisle of Home Depot, where required professionalism is high and so is customer frustration, and a different strategy is required. That is Joe Schwartz's challenge. Joe thinks that complete control and systematizing the thousands of details that make up an amazing customer experience is one of the key. Can he make it from 5 huge stores to 50 to 500, and $30 million to $300 million to $3 billion? I sure hope so, because (disclosure) I am an investor.

There is a lot in this podcast to unpack, so listen carefully to a guy who lives and breathes this business.