ScaleApp Podcasts with Prof Dan Isenberg

Episode #38 - Robert Wessman - Master of Scale

Professor Daniel Isenberg

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0:00 | 38:18

I have been writing cases about entrepreneurs since 2005 - close to 50 HBS cases published. None is so interesting as the three cases I (some with my HBS colleague, Bill Kerr) I have written on Robert Wessman, 57, Icelandic, founder of SEVERAL multi-billion dollar companies - Actavis (formerly ACT) is now one of the top three generics companies IN THE WORLD. Alvotech (ALVO) is one of the leading biosimilars makers.

Robert has scale-up down-pat as a well-honed, time-tested system:

  1. Start with a CLEAR and CONFIRMED CONVICTION, one that is often CONTRARIAN.
  2. Surround yourself with a CORE of COMMITTED COLLEAGUES.
  3. Build a CULTURE and CAPACITY based on COMPETENCE, COLLABORATION
  4. COMPETE to win.
  5. COORDINATE behavior through a rigorous management system.

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